Packaging Design – Offers Real Brand Value to Your Business!

When it comes to making your brand stand out, what’s on the outside of the box means as much as what goes on the inside.  If the packaging is boring and bland to look at, it doesn’t matter too much what the product does or how it does it.  Therefore, the packaging is very important to your products and your business.  The packaging is the visual representation of your business to the customer, and it’s up to your packaging to sell what’s on the inside.  This is why products aren’t sold in plain brown wrappers unless they’re actually plain brown wrappers!

When customizing the packaging solution for your products, know your customers.  Know what they like to see and know what they’ll respond to.  Targeting specific demographics is very helpful to do when designing a package.  As said before, the package is the visual representation of the product, so in order to make it stand out amongst its competitors; it has to catch the customer’s attention.  Plain packaging won’t get the job done for a product marketed to teenagers, for example.  In general, they don’t respond to simple packaging very well.

Another important thing to mention in packaging design is trends.  Know what’s in, and know what’s out.  Keeping with the times—or ahead of the times is a must in any industry.  For an easy example, let’s look at soft drinks.  There was a time when only one brand of soda had a packaging design such that an entire 12-pack could fit in a refrigerator; now it’s the norm.  Double-decker 24-can pack designs, complete with handles on the top, became more popular than the more traditional rectangular shape.  Customers may be turned off by outdated packaging unless it’s understood to be part of the product or business theme.

In short, packaging design means a lot more than most people think.  It can be the deal-breaker for some people, as they may see a catchy package first before a competitive product’s rather bland packaging.  It’s true that some people buy a product because of the packaging, not necessarily because of the product’s quality.  Therefore, to bring in those people who respond to visual stimulation regardless of product, a captivating or quirky package design might be enough to at least get them to consider buying your product.  Once you have a design in mind, use the same general design for all your products to establish a brand identity with the consumer.