Retail Packaging – How to Make Your Product Stand Out?

In retail packaging, what’s inside the box doesn’t matter as much as what the outside conveys to the consumer about what’s on the inside.  In other words, the box is the last line of marketing that sells the product to the consumer.  They’ve seen the TV commercials, read the magazine ads, and maybe even seen the product on a billboard or the side of a bus.  The box of the actual product is the last “hard sell” the manufacturer has to promote its product.  It’s at this important juncture that the consumer will make a final decision on whether to buy the product or not.

It may be hard for some to hear, but a product’s retail packaging is just as important, and probably more important, than the quality of the product or how well it does whatever it’s supposed to do.  Just as in dating or food, appearance matters, and the more attractive the box is, the more likely the consumer is to glance at the product.  The consumer still may choose something else, but the manufacturer can say that even though they didn’t buy it, they at least came in the store to look around.

So, how do you make your product stand out?  Large print on the box helps.  It may sound strange, but being able to make out the brand name on the retail packaging from far away will draw more people to it.  Vivid coloring and attractive portrayals of the product also go a long way in selling the product that one last time.  Bland, ordinary packaging doesn’t excite someone into buying a product; in fact, they’d be more likely to skip past the product simply because they missed seeing it.  The loudest, brightest, and most visible products draw the most eyeballs and the most potential sales.

This is something every business owner should remember.  Retail packaging that catches the eye attracts attention toward your product and away from a competitor’s product.  That alone raises the probability of a sale.  Of course, the final call is up to the consumer, but giving them a healthy dose of persuasion doesn’t hurt.  Once the reputation of the product spreads, the product can start speaking for itself, and at that point the packaging can become simpler, understated, and more subdued.  But in order to get a foot in the door, the more people you can get in front of your product to sample it, the better.